Ep18: 30 Minutes with Sean Anderson - How to create a personal brand to help drive business success

Welcome to The Recruitment Entrepreneur Podcast. Today, we are joined by special guest, Sean Anderson, Co-Founder & CEO at Hoxo.

After working in the recruitment industry, Sean decided to launch a marketing agency called Hoxo Media in 2017. Hoxo is a passionate specialist branding agency exclusively focused on the recruitment market. With their tried and tested methodology, Hoxo offers coaching to maximise the LinkedIn presence for recruiters and recruitment businesses.

Today, Hoxo has a branding agency along with the coaching service and has since worked with 5,000 recruiters & 350 businesses supporting their personal branding on LinkedIn.

Sean joins The Recruitment Entrepreneur Podcast to discuss how to create a personal brand to help drive business success.

 

Episode Overview:

[03:09] Journey on building personal brand and how this contributed to business success

[06:52] What comes first, personal branding or experience within recruitment

[09:21] Where to start with your personal branding

[12:42] Organising your personal branding whilst recruiting

[13:58] Looking for Business Development Opportunities on LinkedIn

[15:01] Sean's suggestion on navigating new ideas and suggestions with personal branding

[18:55] Does Hoxo Media training perform the same for each recruitment industry?

[20:28] How long until you see benefits from personal branding

[22:13] Thoughts on the algorithm from LI in 2023

[25:20] How Sean's LI relationship works

[26:33] The Do's and Don'ts of Navigating Personal Branding

[28:56] The balance of work-related content to non-work non-work-related content

[31:43] What are the traits needed to become a successful Entrepreneur?

 

Resources & Links:

Hoxo Website - https://hoxomedia.com/

Hoxo LinkedIn - https://www.linkedin.com/company/hoxo-media/

Sean’s LinkedIn - https://www.linkedin.com/in/sean-anderson-hoxo/